Proudly designed and made in Britain, Avalon by Loomah was created to bring the beauty of bespoke rugs to life, without the long lead times that often come with luxury rugs.
Born from over 35 years of experience in the high-end carpet and rug industry, Loomah's Director and Founder, Andrew Cotgrove, saw a shift in the way designers and clients were working. The demand for hand-crafted bespoke products was still strong, but deadlines were getting shorter.
Avalon is the sister brand to Loomah, designed for those who want bespoke British luxury without compromise — or the wait.
The debut Ethereal Collection reflects Avalon's ethos perfectly: 8 designs inspired by British myth and legend, each available in any combination of 21 curated colours. From coastal-inspired stipples to geometric borders and all-over prints, each rug is hand-tufted to order by skilled British artisans using premium worsted wool and bamboo viscose yarns.
